In the basic program, the various disciplines of business aspects are dealt with, with the business cycle running as a common thread throughout the program. The processes of the life cycle of the company are addressed in the curriculum during the first three semesters as three themes, namely business environment and planning, business planning and operations, and business consolidation. At the start of the program, the characteristics of these processes are presented separately, but as the program progresses, they become coherent through projects, assignments, and cases. Theoretical basic knowledge is central in the form of professional competences related to the core subject areas of the BBA-program, combined with the development of an integrative view and generic competences.
The basic program lasts one and a half years, or three semesters. After the third semester, the student continues with the major International Business. In addition to International Business, the student can also choose from the other majors after the basic program—Finance, Management, and Law (all three in Dutch)—although they are required to take the “Hogeschooltaal” B2-level test in Dutch. This well-considered choice is facilitated by the basic program, which provides good insight into the content and professional field of the different specializations.
After successfully completing the first two years of the BBA-program, the student can opt to obtain an Associate Degree in the chosen major. Upon successfully passing the associate level test, the starting associate professional is able to:
- Recognize and describe existing connections among ideas or solutions in the introductory concepts of traditional areas of business.
- Communicate effectively via multiple channels of exchange and interaction, including oral and written.
- Recognize the skills required in planning, organizing, controlling, and leading a successful team in a business scenario.
- Recognize business, ethical, and cultural issues within a global environment.
- Demonstrate an ability to find and use reference tools and utilize them in decision support.